The Norwegian Council for road safety, Trygg Trafikk with SINTEF and Nord University developed a new road safety education program based on the last findings in Neuro-Education. Whereas traffic rules are essential and part of the school road safety education program, learning how to properly use attention in complex traffic situations was never taught before. This paper presents the method developed for stimulating schoolchildren' reflection on traffic safety issues and three concepts: risk, orientation, and attention. SINTEF compared the new education program with the one currently in place in Norway at its Virtual Reality laboratory. The program was evaluated with two groups of 5th grade pupils. A bicycle simulator and a Head Mounted Display (HMD) with an integrated Tobii eye tracking system, were connected to the Virtual Reality. The virtual environment was identical to the traffic center facility (a miniature traffic system with intersections. Traffic lights and signs) used for the school road safety education program. The results showed that the experiment group who participated in the new education program orientated themselves and used their attention better than their counterparts in the control group who followed the traditional program.